Google Ads for High-Ticket Home Services
Google Ads is the channel where someone is already typing the job into the search bar. The work is not simply turning campaigns on — it is making sure spend goes to high-intent searches, lands on a page built for that job, and is measured against booked work rather than raw lead count.
FREE · 15 MINUTES · NO OBLIGATION
- Businesses that need opportunities in weeks, not quarters
- Companies running campaigns with no conversion tracking in place
- Operators seeing leads that never turn into estimates
- Teams sending every ad click to the homepage
- Broad keywords absorbing budget on searches with no buying intent
- Traffic landing on generic pages instead of service-specific ones
- Conversion tracking missing, duplicated or counting the wrong events
- No feedback loop between lead quality and campaign decisions
How we do it
We build campaigns around the services with the strongest economics, match each ad group to a page written for that job, and instrument conversions properly so optimization is based on qualified opportunities. Negative keywords, geography and scheduling are managed continuously rather than set once.
Audit
Review current account structure, search terms, tracking accuracy and landing pages.
Build
Rebuild campaign structure around high-intent services and correct geography.
Launch
Go live with conversion tracking verified end to end.
Optimize
Refine keywords, bids and pages using lead quality, not click volume.
Scope of work
Final scope is confirmed after the audit — we do not sell components you do not need.
- 01Search campaign build and structure
- 02High-intent keyword targeting and negative keyword management
- 03Local and service-area campaign setup where appropriate
- 04Conversion tracking for calls and form submissions
- 05Dedicated landing pages per service
- 06Bid, budget and schedule optimization
- 07Lead quality review and feedback loop
- 08Ongoing optimization and reporting
Google Ads questions
No. Nobody can honestly guarantee lead volume or cost. We manage the variables we control: targeting, structure, landing pages, tracking and optimization.
It depends on your market, service and competition. We look at realistic click costs and your job value during the audit before recommending anything.
Usually yes for at least your primary services. Sending high-intent clicks to a generic homepage is the most common source of wasted spend.
Want to know if google ads is your actual constraint?
The free growth audit maps your whole lead flow and identifies the single biggest leak before anything is bought.
FREE · 15 MINUTES · NO OBLIGATION